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According to research, the global e-sports market is expected to reach 5.9 billion dollars within the next few years. This highlights not only the steady impact of the digital gaming industry but also the growing demand for e-sports-related content.
So, if you’re currently in the process of planning an e-sports event, it should be easy, right? Not exactly. Given the intense competition and numerous other gaming-related events online, it can be challenging to ensure that your marketing content reaches your target audience.
That’s where we come in. In this handy guide, we’ll walk you through the top strategies for promoting your e-sports event on social media, including free online tools you can leverage for high-quality content.
The Best Social Media Platform for Promoting Your E-Sports Tournament
While you can promote your upcoming e-sports event on just about any social media platform, one trick to ensure that your event gets seen by your target audience is by understanding their most commonly used social media site.
For instance, you can first segment your audience into the following categories:
- Professional players
- Casual gamers
- Streamers/influencers
Once you’ve identified your target demographic, you can start selecting the platforms that will best suit your marketing efforts. Below are some of the key gaming-related social media sites for your reference:
- Twitch
- YouTube
- TikTok
Whichever social media platform you choose, it always helps to have a convenient Content Planner for more organized, automated, and optimized posts.
Top Tips for Marketing Your E-Sports Event On Social Media
Whether you’re promoting your e-sports event on Twitch or TikTok, here are the top tried and tested social media marketing strategies you can try:
1. Use hashtags
Using hashtags isn’t just another social media gimmick. Instead, adding relevant hashtags to your captions is a proven way to reach a larger audience by categorizing your posts into relevant topics.
For e-sports-related content, this can include hashtags on the following topics:
- Specific games
- E-sports teams/players
- Popular e-sports streamers
Aside from including hashtags, you can also further optimize your captions by adding relevant keywords, emojis, and keeping them catchy and concise.
In case you’re experiencing writer’s block or just need a little extra help for enhancing your captions, you can also check out this handy AI writer tool to generate compelling captions with a click of a button!
2. Post teaser videos
Teaser videos are a great way to keep your audience engaged and interested in your upcoming e-sports event. The best part? It won’t cost you a fortune and is something you can produce yourself.
Whether you’re posting on YouTube, X, or Instagram, the trick to creating an effective teaser video is to keep it concise and use engaging visuals. While there are plenty of types you can choose from, here are some common examples of teaser videos:
- Countdown timers
- Behind-the-scenes features
- Influencer/celebrity promotion
3. Collaborate with influencers
In line with marketing content like teaser videos, collaborating with popular influencers is another effective method to promote your event to your target audience. This is especially helpful if you want to bring in more followers or engagement to your social media pages.
Once you’ve settled on the influencers you want to collaborate with, you can start thinking of a specific campaign idea. Below are some examples:
- Sponsored posts
- Affiliate ticket discounts
- Livestreams
4. Design a social media graphic
These days, a simple status update on your social media pages won’t be enough to garner attention. So, if you’re interested in reaching more audiences and driving engagement, posting compelling visual content is the way to go.
While social media graphics can involve anything from infographics to event posters, a great way to start is by browsing through some gaming poster templates. Instead of starting your designs from scratch, you can simply choose from a wide array of completely free and customizable designs.
5. Run a giveaway contest
Research indicates that 45 percent of digital marketers agree that social media contests can render a good return on investment (ROI). Not only can it spark more interest in your event, but entice more audiences to engage with your posts.
Below are some examples of giveaway contests you can try for your upcoming e-sports event:
- Like, share, and comment to win
- Tag a friend
- Photo contests
6. Get paid ads
Last but definitely not least, paid ads can help your campaign have a more targeted reach and show your content to a wider audience. While it will require you to set aside a specific budget, paid ads can often yield faster results and can be easily monitored using platform-specific engagement reports.
Kickstart Your E-Sports Event
Promoting an upcoming event is a lot like playing in a gaming tournament. To succeed, you must first equip yourself with the right strategies and tools that you can use to your advantage.
Although there are many marketing game plans to choose from, feel free to start simple by applying the strategy that works best for you. By sticking to your goals and staying consistent, you can create compelling content that can turn your e-sports event into a must-watch segment!
